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邮件营销:打开率高达60%甚至更高的10封邮件模板

邮件营销有两个痛点,一是邮件能够到达客户邮箱,而不是被拦截或进入垃圾邮箱。二是邮件到达客户邮箱以后能被打开,而不是成为从未打开的未读邮件。

今天我们要分享的就是10封能帮助你提升邮件打开几率的模板,这10个模板的打开几率能达到60%甚至更高。大家在给国外客户发送邮件中可以参考相关模板,让更多潜在客户有机会打开你的邮件,有机会来了解你们。

1.如果你想做销售介绍

如果收件人以前不知道你,给他们一个和你交谈的理由。提及他们的目标,并表示你做好了充分的准备,如果这样做很多买家就会做出回应。

Are you doubling down on [goal]?

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.
If you’re unfamiliar with [company], our solution helps businesses in [prospect company’s] space with three main goals:

  • [Goal #1]
  • [Goal #2]
  • [Goal #3]

Are you free in the next few days for a call to discuss [prospect company’s] strategy for [business area]?

Best,
[Your name]

2.如果他们已经访问过你的网站

根据潜在客户的浏览行为,你可以知道他们是感兴趣的,而且很可能会认真评估你得解决方案。将自己定位为可信赖的顾问,帮助他们做出决策并回答他们提出的相关问题。

Resource for [business area] questions

Hi [prospect name],

I’m sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company’s] space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are [handling strategy for busines area]. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

[Company] is working with similar companies in your industry, such as X, helping them [accomplish Y], while providing them with the tools to [manage Z].

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: [Meetings link].

Thanks,
[Your name]

3.如果你对他们来说是陌生人

26 seconds (or less)

Hi [prospect name]

I’ll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].

Could we schedule a 15 to 20-minute call to discuss your strategy for Y — what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.

Best,
[Your name]

4.如果你刚和他们通过电话

通过快速邮件来强化你之前的语音信息

[prospect name] — just gave you a ring

[Name],

Saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product, and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].

Best,
[Your name]

P.S. Thought you might like this as well while getting started:

[Helpful link #1]

[Helpful link #2]

5.如果有触发事件

趁热打铁。当你清楚注意到所在领域所发生的事件,触发事件给了你一个令人关注的理由来提升你的可信任度,并提升紧迫性。

[Congrats on X, connection to Y]

Hi [prospect name],

Your [LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague] inspired me to reach out. Other staffing firms like A, B, and C leverage [product] to [accomplish X and Y].
Within six months of working with [company], client [saw X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

6.当他们要求演示

此类邮件可以帮助你和潜在客户建立联系并确立以后发展的正确期望。如果在实质性产品讨论之前,他们还没有做好他们公司和目标的讨论准备,他们可能就会变得不耐烦。

Showing you around [product]

Hi [prospect name],

I noticed you requested a demo of [product]. I work with companies in your area, and my goal is to be helpful during your evaluation process.

Our demos are two parts. The first is a conversation focused around helping me to understand what you’re hoping [company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,
[Your name]

7.如果他们使用你提供的免费工具或产品试用版

帮助你的潜在客户通过免费注册或使用得到产品的最大效应。这样不仅可以帮助用户看到你的产品价值,而且可能还会影响到客户的购买标准。

X people on your team using [product]

Hi [prospect name]
Saw that [prospect company] is using [tool] and your team currently has [X number of] people accomplishing [Y]. I’m happy to share some best practices related to our products with you and the team. There are also a number of features we use with [product], that might be helpful for you or some colleagues. Also noticed [unique aspect of business].

Please pick a time on my calendar that works best for you and I’ll follow up: [Meetings link].

– [Your name]

8.如果他们打开你的邮件但从不回复

潜在客户对了解更多是感兴趣的,至少他们读了你的信息。也许他们是太忙,也许是他们的兴趣程度还不够,所以没有给你回复。通过对你公司提供解决方法的阐述或者提供演示,重新和客户建立对话。

Helping your team accomplish x

Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you’d be interested in discussing.
[Company] offers tools for [business area] that include the following:

  • [Feature #1 and why it’s helpful]
  • [Feature #2 and why it’s helpful]
  • [Feature #3 and why it’s helpful]

I’d be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think?
[Your name]

9.如果他们仍然没有回应

没有任何回应?在你放弃这个潜在客户之前,通过他们的方式发送一些资源。你会增加价值,同时提醒他们你的工具可以像他们的竞争对手一样解决一个紧迫痛点。

Resources used by [competitor #1] and [competitor #2]

Hi [prospect name]

Following on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect’s industry] companies found helpful:

  • [Helpful link]
  • [Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company’s] 2017 strategy? Just book some time on my calendar here: [Meetings link]

[Your name]

 

10.如果他们变黑了

这种轻松的邮件让买家有改变主意的可能。这可以使他们重新回到对话而不用感到愧疚。

Not as bad as an awkward first date

Hi [prospect name],
But it still stings 🙁 Sounds like we weren’t meant for each other. But I wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don’t hear back, I’ll assume that the timing isn’t right.
In the meantime, here are two [links, resources] I thought you might [enjoy, find value in] because [reason why they’re relevant]:

  • [Link #1]
  • [Link #2]

Best,
[Your name]

以上这些邮件已经证明有效,所以你还在等待什么,今天就将他们运用到你的拓展策略中来吧。

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